Untrapping Product Teams

Untrapping Product Teams

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Untrapping Product Teams
Untrapping Product Teams
7 Bold Moves to Defeat the Bloody Feature Factory Before It Burns You Out
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7 Bold Moves to Defeat the Bloody Feature Factory Before It Burns You Out

It's time to overcome the enemy that crashes our souls. Shall we?

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David Pereira
Apr 24, 2025
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Untrapping Product Teams
Untrapping Product Teams
7 Bold Moves to Defeat the Bloody Feature Factory Before It Burns You Out
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Many people claim that AI is going to kill product management. I think they’re wrong.

The feature factory is already killing us.

Eight years ago, John Cutler coined the term feature factory, which essentially means shipping features without knowing why. That should be part of the past, but it’s still crushing our souls in 2025.

We’ve got to defeat it bef…

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