7 Bold Moves to Defeat the Bloody Feature Factory Before It Burns You Out

It's time to overcome the enemy that crashes our souls. Shall we?

Many people claim that AI is going to kill product management. I think they’re wrong.

The feature factory is already killing us.

Eight years ago, John Cutler coined the term feature factory, which essentially means shipping features without knowing why. That should be part of the past, but it’s still crushing our souls in 2025.

We’ve got to defeat it bef…