Creating features nobody needs isn't the reason product teams exist. Yet, it's what commonly happens with many teams.
Take some minutes and reflect on the following questions, please:
Is your product roadmap defined based on stakeholders' wishes or based on prioritizing problems customers face?
What talks louder, opinions or evidence?
Do you spend most of your time working on predefined features or uncovering problems customers care about?
The more your questions are to the left, the more product discovery can help you.
Did you know that 9 out of 10 ideas will most probably fail?
Great product teams drop bad ideas as quickly as possible.
I cannot emphasize enough how important it is to invest proper time in uncovering meaningful problems to solve. Sadly, most teams dedicate around 90% of their energy to creating features while barely talking to users. No mystery why many products don't grow fast enough.
You can change this scenario. Let me help you with that.
Product discovery done right helps you separate good ideas from bad ones. This empowers you to create value instead of creating something nobody needs.
Over the last few years, I understood the power of Product Discovery. I want more people to benefit from it. I’ve just put together a crash course, two and a half hours, to give you the foundations to apply discovery from today on.
This course aims to cover the following:
Clarify what product discovery is and what's not
Simplify product discovery
Reveal key elements you need to start discovery immediately
Teach proven techniques used across industries
Present real-life examples of successful product discovery
Do you want to thrive in product management? Then, you've got to master product discovery.
I won't promise you all answers, but I will do my best to help you understand how to benefit from sound techniques and start using them immediately.