Do Product Owners Know Who Their Customers Are?
Unfortunately, many Product Owners confuse stakeholders with end-users. Without interacting with real customers, pointless products are…
Unfortunately, many Product Owners confuse stakeholders with end-users. Without interacting with real customers, pointless products are built.
Why do many Product Owners confuse stakeholders with customers?
This massive misconception shocks me. For over a decade working with Product Owners, I’ve observed that many Product…