How to Deal With Assumptions

A wrong way will get you in trouble. A good way will help you uncover value-drivers.

Once, I assumed users had a problem. A month later, I learned they didn’t have that and tasted the bitter taste of an undigestable failure. We threw a month of our work straight into the trash.

What hurt me the most about this story is how easily I could have avoided such mistakes. Over the years, I learned the importance of dealing with assumptions, whi…