How to Drive Value When Everyone Distracts You

An Anti-BS Product Book with a limited offer for you :)

It's hard to thrive with digital products. Almost nobody understands your job, while mainly everybody pushes you in different directions. I know how tough your job is. I wrote an entire book to solve the complex equation. 

Yet, you may wonder why you would need another bloody book about product management. Marty Cagan and others have already written everything you need. 

Let me tell you why.

I'm a normal person.
I haven't worked for any of the big tech companies.

So why should you bother reading my stuff? Because I know your pain.

I have faced traps my whole life.
From Brazil to Germany.
From startups to scale-ups.

Trying to do product management when nobody understands your job is a tremendous challenge.

I wrote this book to share how reality looks like for most normal people like me, who struggled in the trenches. My book isn't a recipe but a guide to help you face reality heads-up and overcome the inevitable traps ahead of you!

The book is written in conversational mode. I imagine having a cup of coffee with the reader, and I share my failures and why they happened so you don't have to face the same pain.

I aim to equip you to go beyond the status quo. You will gain skills to drive business and customer value when nobody understands your work.

Do you want to rock the world?
Join me, and let's untrap product teams!

In a special collaboration with Pearson, the book publisher, we’re offering a limited 35% voucher valid until the 12th of June. You can benefit from this offer here by using the code PEREIRA.

The initial support of this book has been amazing. On top of readers' feedback, many people I tremendously respect shared their support for my book.

It means a lot to me to receive support from industry experts. Here is what savvy product people are saying:

David’s book shares several hard-earned lessons of what happens when product leaders, product managers, and especially product owners are not trained to succeed in their jobs, and they go on to make predictable and avoidable mistakes. This book can help you avoid some of these pitfalls.

- Marty Cagan, SVPG Partner

This is my new favorite book on product management. Untrapping Product Teams covers everything you need to know to lead a product team and be successful as a product manager. Author David Pereira does an excellent job of pointing out biases and thinking traps that doom products. The book is full of many insights and tools that will be useful for years to come.

- Mike Cohn, Co-Founder of Agile Alliance

We are living in a new era of product management, and David is one of the leading voices showing us the way. I hope you’ll implement his practical guidance and help pave the way to a world with better products for all.

- Ash Maurya, LeanStack CEO