Is the Product Owner role doomed?

Many people asked me to stop writing about it. Let me tell you why I won't stop.

It doesn't matter if Product Owner is a role, accountability, or a job. As a matter of fact, many professionals have contracts signed as Product Owners.

Would it be fair to leave all these people with a Product Owner contract left alone? Not to me.

I have signed a contract as a Product Owner three times already and know what awaits you.

A title is just a title, and it doesn't matter. What matters is the job you do!

Three reasons I will keep my write-up about Product Owners.

1 - Anti-patterns

Being a Product Owner for years, I understand the excessive anti-patterns ahead of you. I don't want professionals to remain trapped as I did.

I write to help people realize anti-patterns and transform their scenario step by step.

2 - Hiring Managers

Many professionals have a flawed understanding of Product Ownership. They imagine being the Ticket Owner or Backlog Manager.

I keep sharing my experience and insights in the hope that it speaks to more people and they start understanding what a Product Owner is.

3 - Facing Reality

I could say that being a Product Owner isn't a job, and I don't write about it. Sadly, that's only the theory. Product Owner became a job, and I know many professionals struggle to thrive.

I won't let you down.

4 - Career Change

Some people want to shift their career to Product Ownership, and they have a hard time getting what it means. I know the pain very well.

I will keep my write-up to help professionals understand what it takes to succeed in this role.

Although clearly stated in the Scrum Guide, the framework is incomplete by Design. I know that many people are still missing the point.

I've developed a hands-on course for those trying to go beyond Scrum. I share ten years of experience in 6 hours of hands-on content. If you want to know more about it, look at my course - Link in the comments. We still have some seats available.