It’s Time to Stop Ignoring the User Journey!
Until teams can understand what the users feel during the journey, they won’t solve their real problems.
Until teams can understand what the users feel during the journey, they won’t solve their real problems.
What’s the goal of a Scrum Team? I guess it’s to make the lives of people better while generating value for the business. Yet, I’ve seen only a few teams spending time understanding a vital aspect of the pro…