More Data, More Noise. How Can You Create Signs Out of Data You Have?

Simplifying how to benefit from data instead of getting distracted by it

W. Edwards Deming famously said:  ”In God we trust. All others must bring data.” Although I agree with this quote, I don’t perceive data as our challenge today, but transforming it into insights is the hard part.

Products collect so much data today that product teams can quickly get overwhelmed and freeze. Analysis paralysis takes over, and teams take n…