Are you a Product Owner? That can be exciting, but it is easy to fall prey to traps.
You’re not a waiter to collect requests.
You’re not the stakeholders’ puppet.
You’re not the feature maximizer.
For god’s sake, you’re not under a product manager.
Do you want to fail as a Product Owner? Simple. Rely solely on Scrum, and you will get the job done well.
To thrive, you must master sound product management and grow beyond Scrum.
Let me help you with that.
Seeing the Big Picture
First, you need to recognize the Product Management fundamentals.
Product Strategy → Set the direction to enable focus
Product Discovery → Uncover what creates value
Product Delivery → Discover what creates value
Now, clarifying the core of each fundamental:
1. Product Strategy
Product Vision → Set the mission and where to land
Value Curve → Answer how to differentiate from the competition
Lean Canvas → Overview of key elements behind the core opportunity and business
Roadmap → The glue between delivery and strategy
2. Product Discovery
Business Outcomes → Know the desired results to pursue
Customer Journey → Understand how your customer uses your product
Uncover Opportunities → Identify what could drive desired business outcomes
Prioritize and Focus → Pick one opportunity at a time
Ideate on Solutions → Get together with the whole team and come up with solutions
Test Assumptions → Uncover what you don’t know
Decide Based on Evidence → Invest in the winners and cut the losers
3. Product Delivery
Product backlog → Organizing opportunities to pursue
Refinement → Sharpen backlog items to build a shared understanding
Alignment → Decide what to focus on and progress
Getting it done → Delivering Value
Using tech debt → Accelerate learning through tech debt
Review → Evaluate results and work with stakeholders
Improve → Take action to grow as a team
Going Beyond Scrum
I’ve got something for you!
Two years ago, I created my course Product Owner Beyond Scrum to help POs learn what it takes to thrive that Scrum doesn’t tell you. I ran five editions with dozens of students. Now, I’m opening up the sixth round. Join me to rock the product world!
The sessions are live-streamed, and you will have access to the recordings afterward.
We will run the sessions from March 19 until April 2. I’m offering a 15% discount for those subscribing by the end of this month. Grab your seat!
Voucher 15% valid until the end of February: untrapproductteams15.
Here’s what students say about the course: