Successful Product Owners Are Players, Coaches, and Leaders.
Not knowing how to behave in different situations leads Product Owners to painful failures.
Not knowing how to behave in different situations leads Product Owners to painful failures.

Product Owners carry a massive burden on their backs. The value maximizer responsibility is daunting. Even though many companies work with Scrum, they still misunderstand what value means. Yet, Product Owners are ultimately re…