What Teams Misunderstand About Measuring the Outcome

Don’t let vanity metrics fool you.

Don’t let vanity metrics fool you.

You can find hundreds of articles begging you to focus on outcomes instead of outputs. Yet, knowing how to measure what leads to success is tricky and usually misunderstood. More often than you imagine, vanity metrics mislead you because they can make you focus on something shiny that turns out to be fool’s gold. So let…