Thanks for sharing your perspective, but I don't see how I can agree with you on that. The example is very much unrelated to digital products, it doesn't land with me.
When you measure leading metrics, you learn whether is going well, and you can act fast enough to learn when something derails so you adapt.
The point I agree with you is that measuring data alone isn't enough, you will gain better insights by understanding the why behind the data. Yet, the data will help you prioritize where to learn.
I'm curious to know your way of measuring. How would that be for you if you don't relate to metrics?
Sorry. It seems you want to bash this post, but to come up with a valuable discussion, maybe you share your approach instead of just abstract words. I truly don't get you.
Thank you for this inspiring article! It makes me think especially as it shocked my conviction of conversion rate being an adequate leading metric. Can’t agree yet.
I’m a product manager in an e-commerce business and already concerned with the concept of leading and lagging indicators and I think consciously about them when a/b testing. I was actually often choosing conversation rate as leading metric in contrast to lets say revenue (would need for to wait for cancellations etc). The final step on my page is add-to-cart. I was always seeing a purchase as better proof of success as only adding to cart assuming both would happen in the same session. In that sense it is perfectly leading for me. Each day (or hour) I can check how many users converted in the past day/hour.
Do you say conversion is lagging because too many other factors (out of one‘s influence) play a role or do you say the actual time of measurement is too late?
Thanks for sharing your perspective, but I don't see how I can agree with you on that. The example is very much unrelated to digital products, it doesn't land with me.
When you measure leading metrics, you learn whether is going well, and you can act fast enough to learn when something derails so you adapt.
The point I agree with you is that measuring data alone isn't enough, you will gain better insights by understanding the why behind the data. Yet, the data will help you prioritize where to learn.
I'm curious to know your way of measuring. How would that be for you if you don't relate to metrics?
I don't get what you say.
Can you get to the point and answer my question, how do you measure results?
Sorry. It seems you want to bash this post, but to come up with a valuable discussion, maybe you share your approach instead of just abstract words. I truly don't get you.
It's all fake is your perspective, not the truth.
I don't understand a thing you're trying to say. Can you maybe be objective on your approach?
Thank you for this inspiring article! It makes me think especially as it shocked my conviction of conversion rate being an adequate leading metric. Can’t agree yet.
I’m a product manager in an e-commerce business and already concerned with the concept of leading and lagging indicators and I think consciously about them when a/b testing. I was actually often choosing conversation rate as leading metric in contrast to lets say revenue (would need for to wait for cancellations etc). The final step on my page is add-to-cart. I was always seeing a purchase as better proof of success as only adding to cart assuming both would happen in the same session. In that sense it is perfectly leading for me. Each day (or hour) I can check how many users converted in the past day/hour.
Do you say conversion is lagging because too many other factors (out of one‘s influence) play a role or do you say the actual time of measurement is too late?
Best,
Julius