Pragmatism Instead of Bullshitism

How to build a bullshit radar

Why do we waste so much time?

Despite extensive layoffs, what I see doesn’t match our current situation. Teams are wasting time doing things that contribute little to zero to creating value.

I’m shocked.

I’m not writing this piece to ventilate. I’m writing to share where you can apply pragmatism to overcome bullshitism. Wasting time is unacceptable.

I’ve been playing this game for around a decade and a half. I’ve been in different parts of the same equation, software engineer, product manager, head of products, and CPO. No matter where I sit and what I do, I still face the same nonsense. That sucks, and we’ve got to change it.

Nobody deserves to waste their time on irrelevant things.

I noticed that we tend to pay too much attention to frameworks like Scrum, Kanban, and others. But we miss the point of what’s surrounding our activities.

For example, extensive focus on writing backlog items instead of getting work done or attending several meetings to discuss the future and ensure predictability instead of taking action soon to learn from evidence.

We cannot afford such waste any longer.

Getting funds from venture capitalists, angel investors, or banks wasn’t a big deal a few years ago. Money was printed out. But today, money is scarce, so let’s get serious and cut the crap.

Let me show you opportunities where pragmatism saves time, cuts costs, and accelerates progress.

Recommendation: Agile and Scrum done wrong is more often than you can imagine. You can learn how to break free from that with Stefan Wolpers. He crafts one of my favorite newsletters: Food for Agile Thought. Subscribe for free.

Building a Bullshit Radar

Some time ago, I had a realization. I used to think I was doing product management, but I quickly realized I was doing another work called bullshit management. That may sound harsh, but facing reality was necessary for me.

Let me help you understand the difference between product and bullshit management.

✅ Product management is the art of producing business and customer value from products we create

❌ Bullshit management is the art of wasting our time on activities that contribute to no value but drain our energy

✅ Pragmatic product teams understand the cards they have and make the best move they can

❌ When you fall into bullshit management, you look at the cards you don’t have and complain, becoming the victim of the circumstances

✅ Pragmatic product teams are strict with creating value and loose on the means of delivering it

❌ Bullshit management is strict with processes and loose on creating value

The more bullshit you manage, the less value you can deliver.

You’ve got limited energy. When you waste it, you cannot expect anything beyond ordinary results.

I learned the importance of developing a bullshit radar to save the company from wasting time. I do that by being mindful and unafraid of challenging whatever doesn’t contribute to value.

Here are some questions I constantly wonder about:

• How does this activity help us create value?

• Is this approach simplifying or making it more complicated?

• How does this approach accelerate progress?

• Are we externalizing problems or taking ownership?

Whenever I detect something unrelated to value, I speak up. Not everyone agrees with me immediately, but later, most people will thank me for preventing us from wasting time.

Let me give you clear examples of what bullshit management is:

• A backlog full of promises will force you to continuously deal with expectation management while putting the past in front of the future

• A meeting marathon leaves you no space to think about opportunities because you’re too busy attending meetings you don’t even know their goal

• Distributing “yes” to stakeholders because you want to keep them happy instead of establishing a partnership with them to do what matters

• Wasting time on creating well-designed plans that show step-by-step how to reach the goal instead of acting and learning from reality

• Micromanaging software engineers to ensure they meet deadlines and increase the output speed instead of empowering them to solve problems

#1 — Roadmapping

One of the biggest time wasters is the roadmap, which has a significant chance of trapping teams for quarters if not years. Why does that happen? Fear is the answer.

We hate the unknown and want answers to give us security. As a result, we spend much time talking about work instead of getting it done.

A bullshit roadmap will be something like this:

• Highly detailed and precise feature definitions

• Done outside the teams working on the product

• Strict on deadlines and outputs

• It will take weeks to agree on its content, if not months

• It aims for predictability

The result of this type of roadmap is nothing beyond a trap, lack of commitment, and undesired massive time wasted.

On the other hand, a pragmatic roadmap will be:

• Aligned with the product vision and product strategy

• Simple enough to show the direction and empower the team to discover the path

• Crafted by the product teams and aligned with the leadership

• Strict on outcomes and loose on outputs

• It takes a couple of days to agree on its content

• It aims for direction and accountability

A pragmatic roadmap leads to ownership, engagement, and rapid progress. Yet it gives little to no predictability on outputs. High-level management tends not to like that, but this is the best chance of creating value.

#2 — Day-to-day work

Daily work can quickly become ineffective, and it may take a while for us to realize it. Today, we’ve got endless tools, techniques, and methods available to implement into our work routine. We may fall prey to them instead of using them in our favor. Inevitably, this creates a big time waste.

Let me give you some real-world examples:

• Striving for perfection: Software engineers are reluctant to escape the standard process. The code needs to be perfect, reviewed by two other developers, have 85% test coverage, etc. This can be great, and it depends on when. For new features, you’ve got no idea if that creates value. Instead of building a perfect code, you need to simplify to learn faster. Being strict won’t serve all purposes.

• Tools: Common traps come from tools. We can easily let them drive us instead of using them to become more effective. Jira is one example. I often see gigantic workflows, long comment threads, a web of dependencies, etc. Jira isn’t the only one. That happens with many other tools. It doesn’t take long for us to rely too much on tools and water our collaboration down.

• Monstruous backlog: The Product Backlog shows the teams’ level of agile immaturity. It’s often like dust under the rug. Every request becomes a backlog item, and the pile is ever-growing. Yet, teams have no time to adapt their backlog according to their discoveries because they’re too busy looking into the back mirrors.

If you step back and ask yourself, how does this activity help you create value faster?

You’ll quickly realize that you’re complicating instead of simplifying, and then you’ll have a chance to change it.

#3 — General Attitudes

The business world is complex. We can all agree with that. Everyone has distinct dreams and ambitions, and we follow different agendas, which increases complexity. Well, it is what it is. We’ve got to face this situation and deal with it.

Pragmatism has been the answer for me. The more pragmatic you can be, the faster you can create value.

Here are general attitudes to help you escape from traps like the ones I described above:

• Simplify whenever you can

• Listen to your guts, and speak up

• Challenge the status quo as often as necessary

• Follow the mission, not the mass

• Be the driver, not the passenger

• Say “no” ten times more than you say “yes”

• Don’t be afraid of conflicts, be fearful of mediocrity

Final Thoughts

Opportunities to use our time with things that create little to no value are everywhere. It’s easy to waste our time, and it's hard to use it wisely.

I’m strong with my words because wasting time is unbearable to me.

I know how painful it is to create software nobody uses, how disappointing it is to invest in features users don’t care about, and how embarrassing it can be to lead the team nowhere.

I learned my lessons, and I fight bullshit because that ensures mediocrity, which is unacceptable.

When you opt to be pragmatic, many people won’t understand you. They’ll say it’s not simple or you’re breaching the process. But what they mean is that they are unaware of another way of working, help them understand it.

It's time to apply pragmatism whenever you recognize you’re trapped with bullshitism.

Don’t let the status quo limit you. Act step-by-step to create value faster by pragmatically dealing with bullshitism.

Let’s rock the product world together!

Here are a few ways I can help you even more:

1. Get my Anti BS Book, Untrapping Product Teams

2. Upgrade your subscription to Premium and get one deeply thought newsletter per month (20+ minutes reading) plus access to 300+ episodes

3. Learn How to Craft a Product Strategy that Works

4. Develop the Necessary Skills to Beat Bullshit Management

5. Join my cohort, Product Discovery Done Right

Have a lovely day,

David